WHO AM I?
Tireless learner, solution creator, people encourager and passionate about blending design and innovation.
Hey there! 🤗
I've been in the design and art direction since 2015, rocking it in advertising agencies and the marketing department. Picture this: diving into the creative cosmos, collaborating with clients spanning all sorts of industries – retail, tech, fashion, education, construction, pharma, and more. I've got the magic touch when it comes to connecting with diverse audiences, especially the upscale crowd.
But wait, there's more to me than pixels and Pantones. I'm a natural-born question-asker, the real deal when it comes to being proactive (yeah, it's a bit cliché, but it's the plain truth), a curiosity-driven explorer, and I've got communication skills that could charm a unicorn. Leadership vibes? Yep, got those too – a work-in-progress that keeps on evolving. I'm all about challenges – they're like my morning coffee. And sure, I might have a slight tendency to keep things centered, but hey, we're all a masterpiece in progress, right?
From ink on paper to pixels on screens, I'm all about that print and digital fusion. Picture crafting mind-boggling ad campaigns that could cover a skyscraper, whipping up a killer key visual, weaving magic into landing pages, jazzing up social media posts and stories, and even conjuring up videos that are destined for the spotlight.
So, what do you say? Ready to dive into the creative unknown together?
Bachelor of Communication (Advertising)
Faculdade Uninassau | Brazil | 2020
Leading the development of cutting-edge design concepts for over 60 retail stores across multiple mediums, including digital, social media, print, video, and multimedia presentations.
Bringing brand visions to life by expertly crafting art, layouts, color palettes, and typography that captivate audiences and set new industry standards.
Producing polished, professional-quality copy and art using industry-leading software such as Illustrator and InDesign.
Perfecting designs and retouching images with a keen eye for detail, ensuring that all output adheres to the highest brand standards and exceeds client expectations.
Orchestrating complex print and product packaging initiatives with ease, coordinating multiple stakeholders and delivering top-quality results on time and within budget.
Bringing video projects to life through dynamic editing and motion graphics, utilizing tools such as After Effects and Premiere to deliver excellent results.
Leading digital marketing campaigns for Coco Bambu by introducing animated media and videos for Google and Facebook ads, resulting in approximately 30% increase in social media views and click-through. The strategy also helped drive a surge of customers to the restaurants during seasonal offers.
Transforming the way the team worked by applying work and file archiving methods through the introduction of tools such as Google Drive and Google tools. The agile system for saving processes and file searching led to a significant improvement in hybrid work, boosting productivity, and enabling seamless collaboration.
Collaborating with copywriters to create captivating visual concepts that exceeded client expectations and set new standards.
Utilizing tools such as Adobe XD and Figma to develop engaging user-friendly websites, landing pages and apps that drove business results to clients.
Leading a multi-functional team of 6 professionals, instilling inspiration, and fostering a culture of collaboration to deliver innovative advertising concepts from inception to final execution.
Streamlining workflows and ensuring seamless interdepartmental transitions by meticulously organizing all creative assets and resources, demonstrating precision and attention to detail.
Directing external teams of photographers, illustrators, designers, and production personnel to uphold the highest standards of quality and precision in the production of all campaigns components.
Overseeing photo shoots and video commercial productions for more than 30 campaigns, leveraging a keen eye for detail and artistic vision to create visually stunning and impactful content.
Thriving in high-pressure situations and tight timelines, consistently delivering completed designs that either met or exceeded client expectations.
Collaboratively engaging with client marketing teams to conceive creative concepts and frameworks that served as the cornerstone for results-driven promotional campaigns.
Mid-weight Art Director
Earning the Employee of the Year title in both 2016 and 2017 stood as a testament to my dedication to consistently delivering exceptional work that surpasses expectations. This recognition highlighted my effective collaboration with colleagues and clients in achieving their objectives. It fueled my ongoing commitment to excellence in every project I joined.
Winning an award at the 2019 GP Verdes Mares Advertising Prize with a newspaper ad for Women’s Day against harassment. That career highlight was a recognition and a proof of my creativity, strategic thinking, and commitment to excellence inspiring me to keep innovating and excelling in my field.
Collaborating with copywriters to develop online campaigns for clients, employing technical design expertise.
Utilizing Photoshop to design websites, landing pages, and applications in conjunction with developers and front-end teams.
Methodically organizing creative assets to facilitate seamless cross-departmental coordination.
Crafting artwork for diverse social media campaigns, including platforms like Facebook, Instagram, Google Ads, and affiliate portals.
Operating within strict timelines to ensure punctual delivery of polished, high-quality designs.
Maintaining ongoing collaboration with Web & Design managers, researchers, and developers to identify optimal solutions for product enhancement.
Creating wireframes and prototypes as part of the design process.
Producing various assets, including email marketing materials, animated web banners, and GIFs, among others.
Junior Digital Designer