Bank of Northeast
The campaign "Loving the Northeast is in our nature" was built with a regionalist content, valuing the Brazilian Northeastern culture by using Naif Art to - in a playful way - address the issue of desertification, sustainable use of water and use of clean energy, seeking to raise awareness of society and sensitize entrepreneurs about the importance of preserving the environment, presenting special lines of financing from Bank of Northeast for projects to the sustainable use of natural resources.
The heart represents the regionalist soul of BNB which in partnership with society and business people can make the Northeast area a region full of life. The elements refers to the art of Espedito Seleiro - the heart was fully handmaded in leather and rustic materials. The campaign received interventions of fabric flowers, straw, lace, calico fabrics and Naif paintings.