Spring/Summer | RioMar

RioMar Fortaleza is one of the biggest shopping mall in Fortaleza where customers can find world and local renomated brands. For Spring/Summer fashion season we invited Paulinha Sampaio - a high fashion digital influencer - to serve beauty, glamour and inspiring looks.

Fortaleza is a warm beach metropolis in Northeast of Brazil with temperatures around 32ºC and to represent its hot weather we used vibrant pop colors, leaves, shadows and enjoyed the moviment of light fabrics to bring summer vibes to the campaign.

Client : RioMar Fortaleza

Model : Paulinha Sampaio

Art Direction : Bruno Líneker

Photography : Nicolas Gondim

Make-up : Celso Ferrer

Styling: Katherine Diniz

Art Production : Nicolas Gondim

Photo Retouch : Alan Uchoa